![]() ![]() ![]() Halloween celebrations are becoming more common, especially in Europe – yet international markets don't hold a candle to the US, where the holiday is sold as whole-family fun, says Tom Arnold, a professor of finance at the University of Richmond's Robins School of Business. ![]() "We're not anything nowadays that's not a seven-figure number," says Stafford.Īlong with these major productions, even local charity haunts in storied town landmarks as well as mom-and-pop farms spooking out their barns are spending five- to six-figures to stand up their attractions. "Many of the top haunted houses in the country have digital show controls and animated props that are pneumatic or electric," says Chris Stafford, the CEO of haunted house production company Thirteenth Floor Entertainment Group, which runs 18 different haunts across the US, and even employs its own director of technology. While it's still possible to have a spooky time on a shoestring, haunted houses are increasingly looking less like tents in primary school gyms, and more like the big-budget spectacles of theme parks, film and television productions. Fill a bowl with grapes and call them eyeballs, add room-temperature spaghetti – those are guts – string up a few ghostly figures, crank the fog machines, lower the lights and plan a few jump scares. Once upon a time, you could have a haunted house up and running in a day's time. ![]()
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